Post by account_disabled on Feb 27, 2024 3:18:02 GMT -5
It helps brands provide their audiences with experiences that are more relevant to their preferences By doing so brands hope to increase engagement loyalty and ultimately sales However personalization is not possible without data And here we come to one of the biggest challenges that business is currently facing Due to the regulations regarding cookies companies must focus on collecting and processing their own data the socalled firstparty date
This is data obtained directly from the persons concerned CRM system or marketing activities Meanwhile as the results of our study show consumers are increasingly aware of the value of their personal data and the potential Azerbaijan Mobile Number List risks associated with sharing it Are Poles willing to share their data We are talking about a study by Spicy Mobile and Moje Gazetka which shows that Poles are largely not willing to share their data despite positive experiences with the brand Every second respondent would never provide their personal data even in exchange for benefits
Access to a nonstandard offer or promotion would tempt percent consumers Only every tenth respondent is willing to provide their personal data unconditionally provided that their previous experience with a given company was positive It is worth emphasizing that the tendency to provide personal data to favorite brands is greater among those respondents who positively evaluate personalized advertising messages In this group almost every second person declares their readiness to share data about themselves with their favorite brands if they receive a nonstandard offer or promotion and would do so regardless of gratification.
This is data obtained directly from the persons concerned CRM system or marketing activities Meanwhile as the results of our study show consumers are increasingly aware of the value of their personal data and the potential Azerbaijan Mobile Number List risks associated with sharing it Are Poles willing to share their data We are talking about a study by Spicy Mobile and Moje Gazetka which shows that Poles are largely not willing to share their data despite positive experiences with the brand Every second respondent would never provide their personal data even in exchange for benefits
Access to a nonstandard offer or promotion would tempt percent consumers Only every tenth respondent is willing to provide their personal data unconditionally provided that their previous experience with a given company was positive It is worth emphasizing that the tendency to provide personal data to favorite brands is greater among those respondents who positively evaluate personalized advertising messages In this group almost every second person declares their readiness to share data about themselves with their favorite brands if they receive a nonstandard offer or promotion and would do so regardless of gratification.